{"id":1247,"date":"2017-01-24T00:54:31","date_gmt":"2017-01-24T05:54:31","guid":{"rendered":"https:\/\/live-great-bay-wp.pantheonsite.io\/?p=1247"},"modified":"2019-11-21T00:56:17","modified_gmt":"2019-11-21T05:56:17","slug":"great-bay-community-college-partners-with-digital-marketing-center-to-launch-digital-marketing-bootcamps-in-february","status":"publish","type":"post","link":"https:\/\/www.greatbay.edu\/great-bay-community-college-partners-with-digital-marketing-center-to-launch-digital-marketing-bootcamps-in-february\/","title":{"rendered":"天美传媒 Bay Community College Partners with Digital Marketing Center to launch Digital Marketing Bootcamps in February"},"content":{"rendered":"\n

Portsmouth, NH<\/strong> – Marketing in the digital world is \nvery complex, and having a full understanding of the tools that make \norganizations visible to target audiences is critical. To address the \nlearning curve, 天美传媒 Bay Community College (天美传媒) has partnered with a \nnew nonprofit organization, the Digital Marketing Center: Seacoast (DMC \nSeacoast) to launch three digital marketing certification programs. All \nthree include working directly with local companies to ensure \nexperiential learning during the courses.<\/p>\n\n\n\n

The Inbound Marketing Training Certificate starting on February 27th \nis a 10-week part-time program that will focus on Google AdWords \nfundamentals, search advertising, shopping advertising and mobile \nadvertising. The program has an experiential component to it as students\n will apply their knowledge by working with a local business, managing a\n real pay-per-click (PPC) advertising budget, and developing a \ncomprehensive marketing plan for their partner business. The program is \nscheduled to launch in February and those who complete the program would\n get four certifications from Google that can be applied toward becoming\n a Google Certified Professional or Associate.<\/p>\n\n\n\n

The Outbound Marketing Training Certificate program starting on April\n 4th teaches students how to leverage social media, video and display \nadvertising to increase website traffic and generate leads. During this \n10-week part-time program, students will partner with a local business \nto implement these outbound marketing services as part of their \ncoursework. Completion of the program awards three Google \ncertifications. It is scheduled to begin in April.<\/p>\n\n\n\n

The User Interface (UI) Design Certificate is run as a full-time boot\n camp over two weeks and teaches students how to optimize the web \npresence of their partner business while focusing on prospective \nclients. Each student will be responsible for a user interface overhaul \nfor a local business website. The boot camp will also prepare students \nfor the Google Analytics IQ Certification Exam and is planned for this \ncoming June.<\/p>\n\n\n\n

\u201cWe\u2019re very excited about offering these three certificates and know \nthere is pent up demand for people with up to date skills in digital \nmarketing. I am particularly pleased about how local businesses will be \nengaged as partners throughout all three program so students can \nimmediately be involved in real world learning while benefiting a \nbusiness from our community,\u201d said Sean Clancy, associate vice president\n of corporate and community education at 天美传媒.<\/p>\n\n\n\n

The courses will be taught by Jonathan Day and Bob Rustici, who both \nhave significant industry experience in digital marketing. The classes \nwill also feature additional guest lecturers and experts. Jonathan Day \nis also the co-founder and executive director of DMC \u2013 Seacoast, which \nwas created in cooperation with the New England Innovation Center \n(NE-IC) and 天美传媒 to provide digital marketing training services and \noffer resources and related services to local businesses.<\/p>\n\n\n\n

\u201cThe DMC was created to meet two critical needs, hands-on \nexperiential learning and skills-based training, and helping local \nbusinesses grow and thrive by providing free advertising services. We\u2019re\n looking forward to rolling out these three certificate programs and \nengaging with the local business community in such a mutually beneficial\n way,\u201d Day said.<\/p>\n\n\n\n

The DMC will be holding informational breakfast session on February \n2nd at 8:00am at the Co-Operative Venture Workspace located at 36 \nMaplewood Ave, Portsmouth, NH. RSVPs can be directed to: jonathan@dmcseacoast.org<\/a> or Mark Galvin: mark@ne-ic.com<\/a><\/p>\n\n\n\n

To learn more contact Kathleen Totten at ktotten@ccsnh.edu<\/a>, 603-427-7651 or visit the DMC website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Portsmouth, NH – Marketing in the digital world is very complex, and having a full understanding of the tools that make organizations visible to target audiences is critical. To address […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/posts\/1247"}],"collection":[{"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":0,"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greatbay.edu\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}